Ticketmaster - New Facebook App

Ticketmaster has launched its new Facebook app. which recommends events to fans based on listening habits. Until today,  Kip Levin, executive VP of e-commerce at Ticketmaster, revealed on a panel at the Billboard Touring Conference last November that "sharing" a Ticketmaster purchase on Facebook resulted in a transactional value of roughly $6 for the company. Now, with the added driver of the TM app, the ante is upped considerably as the process is streamlined.


 "This is the first time ever we actually allow somebody to stay inside Facebook to complete the purchase; they don't have to link back to the Ticketmaster website," Levin says. "To me, the thing that puts this [app] over the top is the Spotify integration. Now, for anybody using Spotify through Facebook, it opens up a ton of information about what people like in terms of artists, and now we can actually access all that data. So instead of them coming to the web page where we're just saying 'here are the top-selling shows,' we can show them a list of shows based on what they're listening to." 


 The Ticketmaster app enables enhanced discovery of live entertainment through sharing on Facebook Timeline. The ability to indicate "I want to go" and "I just bought tickets" will help friends connect on the shows they want to attend and the shows to which they have purchased tickets. Fans can use their existing Ticketmaster login to purchase tickets on Facebook. After purchase, the Ticketmaster Facebook app has convenient, built-in features that allow fans to easily share with their friends what events they are attending. 


To view the Ticketmaster app for Facebook, CLICK HERE.