8/8/21

Alcoholic Mountain Dew ???

 

PepsiCo & Boston Beer are teaming up to create an alcoholic version of Mountain Dew. Boston Beer will develop & produce it... calling it "Hard Mtn Dew", while Pepsi has created a new entity to sell, deliver and market the product. The beverage is expected to hit shelves in 2022. "Hard Mtn Dew" will belong to the flavored malt beverage category and contain 5% alcohol by volume...

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